Fashion Business 101 || 12 weeks

Introduction to the fashion industry

Industry segments their operations and where do you fit

Fashion Brand types and which do you want to operate

• A FOR PROFIT business or a FOR VALUE business

• Are you a wholesale to stores business or a direct-to-consumer business?

Fashion business Models and strategies

• Direct to consumer – E-commerce

• Direct to consumer – Physical Retail and Alternate Sales

• Wholesaling to Stores – The essential components, line sheets, look books, sales pitches

• Seasonal Collections – vs Drops and Product Releases

• See now, Buy now

Writing a BUSINESS PLAN for a FASHION COMPANY

BUILDING AN AESTHETIC UNIVERSE FOR YOUR BRAND

• Color stories, shapes and the pillars upon which the brand is built

• Collaborations and creative codes

• Beyond the clothes

Types of Business structures – Sole proprietors, Corporations and LLC

• Which one you should want and why

• Going about setting up a legal structure

LEAN MANUFACTURING AND ITS PRINCIPLES

• What is lean manufacturing and why it’s important

• Implementing lean into your organization

• Examples of lean principles and companies in Fashion

Producing a Collection – PART 1

• Designing the collection, sourcing fabrics and supplies

• Costing a garment and how to price your work

• Dealing with pattern makers, seamstresses, factories for samples and production

Producing a collection – part 2

• Pricing for wholesale and retail

• creating Look books, line sheets and other selling materials

SELLING YOUR COLLECTION

• THE customer is your Boss

• Who is my customer Where do I find them and how do I keep them engaged?

• Showrooms, trade shows and market weeks and why they are relevant

• Local markets vs international markets

• LET store buyers EARN your trust –

  • sales agreements, consignments, net 30, 60, 90 terms

• IMPORTANT Organization and trade publications you should follow/ subscribe to